The Crotchet’s Corner

My perspective about all things inconsequential

Believe …

A 17-year old American girl has proved that “Believe” can mean more than just a one-word sentence.

Melanie Oudin (pronounced “Oo-dan”), tennis player, is ranked 70th in the WTA Tour, has a win:loss record of 10:7, and has not won a single Tour tournament in 2009. Yet, at the U.S. Open, she has reached the quarter finals after beating four Russians in a row – Anastasia Pavlyuchenkova, Elena Dementieva (No. 4 seed), Maria Sharapova (three-time champion) and Nadia Petrova (No. 13 seed).

And, against Petrova, Sharapova and Dementieva, she came back from a set down to eventually win, much to the delight of the home crowd in New York.

Oudin wears shoes made by Adidas, and the pink and yellow colour scheme was chosen by the player herself. And, rather than having her name marked on the shoes, as earlier planned, she chose to have the word “Believe” stamped near the heel, instead.

Shoes - Believe

Adidias had stated, prior to the U.S. Open that they would not sell this shoe design to the public. However, if they follow this youngster’s credo of “Believe”, they might do well to leverage her success and make big money by marketing this design.

Fascinating, indeed.

And, you’d better “believe” that.



September 8, 2009 - Posted by | About this and that, Other Sport | , , , , , ,

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