The Crotchet’s Corner

My perspective about all things inconsequential

The Eureka factor

“Think different” is what Apple says, claims, and would like you to believe. In fact, the phrase isn’t even grammatically correct. Yet, if one does what they ask, one is left feeling pleasantly surprised.

Even though there are others who swear by a Mac, I have always been a PC user, and have never ever thought of buying an Apple product. Why? No specific reason, come to think of it, except, perhaps, that there appeared to be more software available for the PC.

It was when an IPad entered the house that I actually began to think seriously about the brand Apple and the range of wonderful gadgets that are on offer. And, it was when I visited an Apple store recently that I fully realized what a good customer experience can actually mean – one felt it the moment one walked in. There were no half measures, no ifs and buts – you left feeling good.

Whenever one sees a successful company or product (and Apple is a prime example), one cannot be blamed for assuming that there must be a huge amount of inspiration that has driven the success of that company or product. One is tempted to say that the old adage of 10% inspiration and 90% perspiration does not apply here.


Not quite. I am convinced that even in a brand called Apple or a product called Iphone or Ipad, what one sees is only the net outcome of a long, complex, and dedicated process that actually involves the 10% inspiration and 90% perspiration principle.

Whenever Apple launches a new product (or even a variant of an existing product), it seems all so perfect – the design, the features, the packaging, the marketing, and the customer experience. Like it was all so inspired.

Till one realizes that this product has gone through a dozen iterations, had challenged and demanded the ingenuity of several people, that there has been internal competition to design, test, prototype and produce what appears to the outside world to be just right. As someone said, “Apple knows the more you compete inside, the less you’ll have to compete outside.” (Adrian Slyvotzky – HBR Blog network).

When Archimedes forgot his clothes and dashed out of his bathtub screaming “Eureka” (I have found it), or when an apple fell on Newton’s head leading to the “discovery” of gravity, one would refer to and hail these as Eureka moments.

Apple might have you think this is the case for its products, too.

But, don’t be fooled. The truth is that Apple’s quest for success is driven by hard work, innovation, creatibe thinking, and huge loads of hard work – a lesson that one would do well to imbibe.

That’s the Eureka factor.


September 18, 2011 - Posted by | About this and that, Human Behavior | , , , , , , , , , , ,

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